News corpse : the antidote to mass media

This advertising has been made by news corps which is a famous website which underline the media decay.
The name news corpse come from the famous media conglomerates : News corporation which is manage by Rupert Murdoch, a millionaire.(see article : Rupert murdoch and his confession about the Irak war )
some keys of understanding :

swallow : drink, deglutition
the act of swallowing; "one swallow of the liquid was enough"; "he took a drink of his beer and smacked his lips"
mainstream is, generally, the common current of thought of the majority.